For everyone who keeps a fine bird.
Best of Breed is a global registry, social platform, and conservation network for breeders of poultry and ornamental fowl — built for the people who already do this work, and for those discovering it for the first time.
Why we built this
For too long, the world's breeders have been scattered across fading forums, private Facebook groups, and classifieds that flatten a craft into a transaction. Best of Breed exists to give poultry and ornamental fowl the platform their beauty deserves — a place where breeders can be recognised, lineages preserved, and rare breeds find new custodians.
Who it is for
Breeders, hatcheries, exhibition keepers, conservationists — and anyone who has ever stopped at a fair to admire a Silkie or a Sebright. From hobbyists with a single trio to multi-generation aviaries, every keeper belongs here.
What's next
Phase 2 introduces the marketplace, social feed, and tiered breeder verification. Phase 3 brings individual bird profiles and pedigree visualisation — the digital equivalent of the herd books that built modern livestock breeding.